Mumbai: – In India where 22 major regional languages are used daily, using regional language in online reputation management becomes very important, says leading online strategist Mr. Sanish Bhaskaran of surestory.in
Mr. Sanish Bhaskaran added that as India entered the smartphone age with more than 500 million people using the internet through their smartphone. And any interesting online content in regional language is going to help create buzz on the internet with these smartphone users. In India only ten to fifteen percent of people speak english as their first language. Most the Indian people still use their native language for any daily communication. Plus local language content and communications connect with the user every easily and more effectively than english. Also it has been proved that people tend to consume and share more regional language content, as they feel connected with the content.
Mr. Sanish Bhaskaran further states that in a country like India just one regional language policy for online content will not work. As every state has its own culture, social circumstances. For example what might be suitable in haryana might not work in tamilnadu. That is why companies should take help from online reputation management firms to create suitable regional language communication.
Mr. Sanish Bhaskaran further informed that to cater growing demand of Online Reputation Management (ORM) he has started online strategist firm Surestory. Surestory will give services like content creation and monitoring, social media, review management, crisis response, positive reputation management, web chat, customerfeedback, Search engine optimization (SEO) lead generation, local marketing, pay-per-click(PPC) marketing. Surestory’s online reputation services will be helpful to real-estate, film/tv industry, film/tv personality,e-commerce, FMGC, auto, Restaurants, Hospitality Industry, Hospitals, Doctors.
